Beauty Industry

Tina Fey Expands Her Role with Garnier

Fey will promote more than just hair care for Garnier USA.

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By: Jamie Matusow

Editor-in-Chief

Already the spokesperson for Garnier Nutrisse since 2011, L’Oreal has announced that Tina Fey will now be the face of Garnier USA, including its skin care line.

Fey – an acclaimed writer, producer, actress and comedienne – will endorse the entire Ultra-Lift skincare line for Garnier, including moisturizers, serums and eye products.

The new ad campaign will focus on a line of new anti-aging products, including Ultra-Lift Transformer, an anti-age skin corrector that fights wrinkles while restoring firmness; and Ultra-Lift Anti-Wrinkle Firming Night Cream, a natural, pro-retinol formula that continues the battle against aging as you sleep.

David Greenberg, President of Maybelline New York, Garnier and essie, said:

“Tina Fey has been an enormous success for us…Tina’s personality, beauty and approachability resonate with our consumer and we are thrilled to keep her in the Garnier family.”

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